Our Diverse Marketing Strategy
Combining a truly-local team with world-class marketing and experience provides our homeowners with the best of both worlds.
We understand that one of homeowners’ main anxieties is that their property won’t get the exposure it deserves by renting with a larger company like ours, but because we offer both local and national marketing, we attract a larger audience of holidaymakers looking to book their next holiday property through us.
A recent example of one of our campaigns was our sponsorship of Channel 5’s Great British Stories. The TV ad reached approximately 18 million people across the nation, who on average saw the advert 8 times – that’s a lot of reach! We are on a constant mission to get our name out there not just to benefit the business, but to benefit you, the homeowners, as without you we simply could not exist.
Local presence
Our local offices, local teams, branded vehicles and sponsorships ensure we have a significant local presence to promote our brands and properties.
Our local teams know their property portfolios inside-out, expertly matching customer enquiries to the right properties, then processing the bookings on-site.
Our brands exhibit at many local shows and events, making the most of every opportunity to ensure holidaymakers, local businesses and visitors are aware of us and directed to book our properties.
Local and national Websites
We have a network of 14 local brand websites in addition to our national website, Original Cottages. .
Each property is listed on all relevent local brand websites in addition to the Original Cottages national website.
All of our sites are Search Engine Optimised (SEO) to ensure we are ranking in the top Google searches for holiday cottages and we often use search engines to advertise locations, or types of cottages to promote them even further.
Affiliate websites
We promote our properties across a range of trusted affiliate websites too, to maximise their booking potential.
We can publish and maintain your affiliate listings for you, at no extra charge. It's a real timesaver.
Affiliate partners include Airbnb, Tripadvisor, Snaptrip, Vrbo, Booking.com, Interhome, Love Cottages and more.
Social media engagement
We actively engage with followers on Facebook and Instagram through both organic and paid social media activity.
We showcase holiday properties, special offers, local news and events through our social media accounts.
We have a combined social following of hundreds-of-thousands of people and a highly engaged audience across Facebook and Instagram.
Regular campaign marketing
We regularly communicate with our customers through personalised, targeted emails and mailers.
Our campaigns are tailored to our audience, putting properties in the spotlight, promoting events and highlighting special offers.
Our regular Original Cottages marketing emails reach almost half a million subscribers.
Advertising and partnerships
We work with PR specialists, journalists, local tourism agencies and high profile bloggers to gain our cottages as much coverage as possible.
We place carefully timed advertisements in local press and selected national magazines and papers.
We've formed relationships with many local and national brands, including Virgin Wines, John Lewis and Country Life Magazine.
This article was published on 23-May-22
Disclaimer: At the time of publishing, The Original Cottage Company Limited has taken all reasonable care to ensure that the information contained in this guide is accurate. However, no warranty or representation is given that the information is complete or free from errors or inaccuracies. This guide contains general information about laws applicable to holiday properties. This information is not advice and should not be treated as such. Compliance with legislation is the responsibility of the holiday property owner and The Original Cottage Company Limited assumes no liability in this regard. This guide is not intended to be a definitive statement of the law in England & Wales. If you require precise or more detailed information regarding financial, legal and tax legalisation we recommend you seek professional advice.
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